Business Analysis
The NPDC Business Analysis program offers an analysis of the market potential of a new or current product to assess where, when, how and if the product should be offered to the public. Manufacturers often develop high-potential concepts that fail to meet customer needs in basic ways. Business analysis and marketing research stand as a test to eliminate failure before a product is ever produced.
Business analysis for a particular product requires company history and resources including a projected income statement, measurable goals and objectives, and an account list that includes an analysis of the most valuable customers.
To apply, please fill out the application below and attach in an email to npdc@okstate.edu, fax to 405-744-2189, or mail to New Product Development Center, Engineering North, Stillwater OK 74078.
